Maybelline describes its Fit Me foundation as being “FLAWLESS LETS THE REAL YOU COME THROUGH BEYOND MATCHING: FRESH BREATHING NATURAL SKIN”
Here we go with another cosmetic company shouting from the roof tops that they have a foundation line that will match your skin tone. Now we all know, and if you didn’t let me share this with you, no one is strictly one complexion/shade all over their face, Women of color tend to be lighter in T zone and darker around the outer edges of their face. Honestly, I don’t like to knock products until I try them and since I was in the market for a budgenista friendly foundation I decided to give them a try, $7.99 @ CVS.
I picked up two colors, #320 Honey Beige and #350 Caramel. I picked up two different colors just for the reasons stated above. Before, I jumped into blending the colors I decided to give each one a go on their own to see exactly what this whole “Fit Me” really was. The first one I tried was was Honey Beige which proved to be too light for my skin. Now you might be thinking due to huge jump in numbers between 320 and 350 I should have known it was going to be too light, don’t let the numbers fool you. Look at these two side by side..
I next tried out #350 which proved to be way to red for my skin tone. I have alot of gold and yellow undertones and #350 just made my face look really dirty and did not give me that “flawless” look the ad stated I would be able to acheive.
Here are swatches of the two together.
Top #320 Bottom #350
After this ultimate failure I began to wonder. Did Maybelline make this product with Women of Color in mind? Let me show you why I ask this question. Look at the range in colors in the picture below.
Do you see the huge jump in shades? I was very perplexed and could not figure within reason how #325 fits in between #320 and #350. After #355 there are no more shades leaving me to wonder who is this product really supposed to fit? While this was an awesome attempt on their part Maybelline unfortunately missed the mark. Foundations that are tauted to “Fit Me” should not only cater to a minimal range or skin tones but embrace skin tones ranging as far as that of Super Model Alek Wek.
These foundations are also very oily. If you have troublesome oily skin I would not advise this foundation for you. I tried to put a mineralize powder on top of #325 to help minmize some of the oiliness, but to no avail, my skin had that greasy I’ve had my makeup on all day look which is so not cute! On a good note, however CVS offers a 100% Beauty Guarantee meaning these bad boys are going right back to the store to exchanged out for something else.
Have you tried the Fit Me collection? Did it Fit you? Let us know we would love to hear your thoughts! Until then, thanks for reading!
I COMPLETELY agree with you! Fit Me was definitely not created with women of color in mind. Which baffles me b/c they have Jessica White as a spokes-model. I have the 355 which is the color they claim Jessica wears. Jessica & I are about the same color ( or so I thought ) but that foundation is still “off” and I have SUPER oily skin so it’s a complete #FAIL
(
I tried this foundation in of course the deepest shade #355…I made it wok for me as far as a color match (mixed with a deeper liquid foundation shade and set with a deeper powder)…its a oily mess!! Move on to the next unless you have dry skin and love a super dewy(sweaty) look!
Sherry notice you had to “doctor” it up to get it to work. If you advertise a foundation thats supposed to “fit me” then why should I have to add 3 more products to make it work? Umm Next! lol
that was supposed to be a sad face
lol
Yep, I watched several reviews on Youtube about this foundation and I didn’t come up with a positive verdict. Pretty much everyone said it was geared towards people with dry skin so oily skin people beware. That was all I needed to hear. I’m ridiculously oily. I remember one of the YouTubers saying that it was a waste of foundation because there was no health benefits meaning no spf, no oil control, no reducing fine lines/wrinkles, no type of treatment for the skin just a liquidy mess. Ha ha!
Now in there defense it was SPF18.
I have tried and used this foundation often. It is oily, as I have said in my review of it, but for me it is still wearable. Not my go to all the time foundation. But I do use it. I get a lot more compliments with this foundation than with my M.A.C or MUFE foundation. Everyone says my skin look flawless and natural as though I have nothing on. But let it be know I may not re-purchase this, mostly because of the oil. So I am still on the hunt for the perfect foundation!
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I appreciate you Melody. I’m really agree with you. I just impressed to read your article. Love it.
Thanks for this allocation. 
I’m in the UK and constantly find make up companies’ foundation colour ranges treat black women like some invisible / non-existent group. If you’re lucky there’s a couple of token dark colours thrown into any new line – as if it were an afterthought.
Sad but true – a HUGE opportunity missed here for these big guys.
Hey Kay!
It is a huge missed opportunity, I hope that one day these companies will catch on and at least make more products for women of color. I think if high end brands like MAC and Nars can do it so can the drug store brands.
Believe it or not oily skin can still be dehydrated, meaning it is lacking water, not oil. Proper treatment of oily skin can keep oil production under control and, therefore, keep the skin free of acne.
Well i purchased maybelline’s new fit me make up about a week ago, I got shade 350, which is caramel it fit me perfectly, but u know every woman of color is different so. Almay is one of the makeup brands that should be criticized not maybelline. But i agree with all of you. By the way i am a woman of COLOR.
I Just Purcased This Product At Target It Was On Sale For $1.75, Anyway This Product Line Is Not Geared Toward Women Of Color. I Got The Shade 350 Because I Thought It Will Work, But As Noticed The Shade 320 Is Way Darker, So The Numbers Are Very Off. It Made Me Look Very Ashy And My Skin Super Oily I Would Never Buy This Product Again.