Urban Decay Launches Naked Basics x Press Release

 

(Because we know you want new ways get Naked.)

NICE:

The sleek, soft-touch case has a slight sheen and feels like suede. Small and compact so it

travels well, this must-have palette is packed with six full-sized shadows.

PACKAGE:

Our best-selling Naked and Naked2 palettes are proof that neutral eyes are anything but

boring. Ever since we launched them, fans have been BEGGING us for a matte palette of neutral

Eyeshadows, and this sexy little set answers the call! But don’t be fooled—you can do a lot with

these colors. Wende loves to use these shadows to contour and define her eyes and then add a

bright pop of color for extra drama.

 

HYPE:

Urban Decay launches Naked Basics—the long-awaited, multi-purpose MATTE companion

to Naked. This is the palette that belongs in every woman’s makeup bag—from fans of a

neutral matte eye to color fanatics looking for base shades to pair with their bolder shadows.

These über-wearable shades look great on literally EVERYONE. Richer than other mattes, the

color goes on with a smooth, luxe finish (never chalky or powdery). We’ve even included one

demi-matte shade, Venus, which has the tiniest touch of satin—perfect for highlighting and

adding dimension.

 

the skinny:

Naked Basics includes four totally new and exclusive shades, one shade previously only

available in another palette and one all-time staff favorite. Each Eyeshadow features our brand

new Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its

velvety texture, rich color, serious staying power and blendability.

BREAK IT DOWN:

THE NAKED BASICS COLLECTION INCLUDES:

VENUS – soft, off-white demi-matte

FOXY – very light yellow/beige matte

WALK OF SHAME – very light pinky nude matte

NAKED2 – rosy taupe matte

FAINT – warm, dusty brown matte

CRAVE – deepest, darkest brown/black matte

 

Naked Basics Palette (SRP $27) is available from Sephora, ULTA and select Macy’s stores. Or,

online at Sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.

About the Author Melody Robinson

My name is Melody Robinson Wright, and I am a wearer of many hats. When I’m not taking care of the home as a loving wife and mom to two spoiled dogs, I’m in the lab tackling one life’s biggest diseases, Malaria. I am also the Beauty Editor of Cosmetically-Challenged.com, where beauty rules are so faux pas! I am a admitted beauty junkie who has refused rehab. I love all things beauty wether it’s high end or found in your local drug store.

My name is Melody Robinson Wright, and I am a wearer of many hats. When I’m not taking care of the home as a loving wife and mom to two spoiled dogs, I’m in the lab tackling one life’s biggest diseases, Malaria. I am also the Beauty Editor of Cosmetically-Challenged.com, where beauty rules are so faux pas! I am a admitted beauty junkie who has refused rehab. I love all things beauty wether it’s high end or found in your local drug store.

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